Question 1

Do I need any experience to run one of these stores?

Accepted Answer

No. The Starter tier includes training videos and monthly performance reports. Growth and Scale tiers add a 90-day execution plan and (on Scale) full ad management. You don't need to know how to run ads or build a store — that's what the subscription covers.

Question 2

Do I need to hold inventory or buy shirts upfront?

Accepted Answer

Never. This is a print-on-demand model. Nothing is printed until a customer places an order. You don't touch product, manage stock, or front any inventory costs.

Question 3

How long until my store is actually live?

Accepted Answer

Typically 48 hours from when we have your info. Legal setup (LLC + EIN) runs parallel and usually completes within 5–7 business days depending on your state.

Question 4

What niches work best?

Accepted Answer

Our top performers are tight identity communities: fire/EMS, hunting and outdoors, military and veterans, faith-based, CrossFit and gym culture, and local/regional pride. These communities buy branded gear and they share it. We'll tell you the top 3 niches for your market in your free report.

Question 5

What's included in the fulfillment fee?

Accepted Answer

Starter tier clients pay $12 per shirt fulfilled. That covers printing (screen print or embroidery), packing, and direct shipping to your customer. You sell it for whatever price you want — the $12 is your cost of goods.

Question 6

Can I upgrade my tier or cancel?

Accepted Answer

You can upgrade at any time — we'll prorate the difference. Cancellations require 30 days notice. Your store stays live through the end of your billing period.

Question 7

What's the 15% advertising fee?

Accepted Answer

If we manage your paid ad campaigns on your behalf (Facebook, Instagram, Google, etc.), we charge 15% of whatever you spend on ads that month. This is optional — you can run your own ads using our templates on any tier.

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NYC ESSENTIALS

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